Love is in the Air

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Love is in the Air

Duration

February 10th - February 23rd (2013)

Currency

[Love Token]

Boss

[87] Apothecary Hummel <Crown Chemical Co.>

Highlights

Candy
Peddlefeet
Gift collections

[Swift Lovebird]

Other events

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Lunar Festival (concurrent)	Noblegarden

Orc lovers

"Love is in the Air" is a seasonal event that takes place around Valentine's Day. The first "Love is in the Air" event occurred in 2006. In 2011, the event ran from February 6 to February 22. Previous years have had some changes; see Love is in the Air 2009 for details of the previous version of this event.

From the on the official site:

Something is in the air in the major cities of Azeroth. Some call it love, and some just call it friendship and admiration. Whichever it is, many guards and townsfolks now spend their days giving and receiving tokens and gifts to other amorous citizens.

The more skeptical, however, are suspicious of the strange "love sickness" clouding the hearts of so many. Will this widespread occurrence be simply taken as a recent outbreak of amore? Or will our brave adventurers find a sinister plot behind the source of this plague of passion? Only time will tell...

Items

The Crown Chemical Co. is in town! Items can be purchased from the Lovely Merchant in each major city for Love Tokens. Tokens can be purchased with Lovely Charm Bracelets and are rewarded by several quests. The bracelets are created from ten Lovely Charms.

To collect Lovely Charms, players must have the [Lovely Charm Collector's Kit] in their inventory, which is available from Kwee Q. Peddlefeet. Then go kill mobs and/or players that would grant honor or XP. You need not loot these mobs to gain the Lovely Charm; it will appear in your inventory automatically.

Item	Cost	Note
[Love Token]	1	(from vendor; quests return x5 rate)
[Lovely Rose] x5	5
["Bravado" Cologne] x5	1
["STALWART" Cologne] x5	1
["Wizardry" Cologne] x5	1
["VICTORY" Perfume] x5	1	[Flirt With Disaster]
["Forever" Perfume] x5	1	[Flirt With Disaster]
["Enchantress" Perfume] x5	1	[Flirt With Disaster]
[Bag of Heart Candies]	2	[Be Mine!]
[Box of Chocolates]	10	[Sweet Tooth] / [Lonely?]
[Handful of Rose Petals] x5	2	[Fistful of Love] / [Flirt With Disaster]
[Love Rocket] x5	5	[The Rocket's Pink Glare]
[Silver Shafted Arrow] x5	5	[Shafted!]
[Truesilver Shafted Arrow]	40	[Perma-Peddle]
[Lovely Dress Box]	20	[Lovely Luck Is On Your Side]
[Dinner Suit Box]	20
[Romantic Picnic Basket]	10	[Lonely?]
[Swift Lovebird]	270	Mount, added in Patch 4.3.0
[Love Fool]	10	[I Pitied The Fool]

The Love is in the Air vendors will pay one Love Token for a Lovely Charm Bracelet. The four daily Lovely Charm Bracelet quests reward five Love Tokens per bracelet and reward a card that can be used for a buff.

There are additionally items that can only be obtained from the [Heart-Shaped Box], by killing Apothecary Hummel in Shadowfang Keep:

Quests

There are several daily quests and a quest chain during the holiday.

A Gift for ...

A daily quest from Kwee Q. Peddlefeet offering a gift (a [Lovely Charm Bracelet]) to the leader of the capital city. Receive 5x [Love Token] and a consumable card that provides a buff to a core stat for an hour.

Alliance	Horde	Reward
A Gift for the High Priestess of Elune	A Gift for the Warchief	Agility
A Gift for the King of Stormwind	A Gift for the Banshee Queen	Intellect
A Gift for a Lord of Ironforge	A Gift for the High Chieftain	Stamina
A Gift for the Prophet	A Gift for the Regent Lord of Quel'Thalas	Spirit

Sampling

Throw out 10 samples and receive 5x [Love Token]

Crown Chemical Co. Contraband

[80] Uncommon Scents (optional)
[80] Something Stinks
[80] Pilfering Perfume
[80] Fireworks At The Gilded Rose or [80] Snivel's Sweetheart
[80] Hot On The Trail
[80] A Friendly Chat...
Then, a level-appropriate daily quest:
- [13 Daily] Crushing the Crown or [13 Daily] Crushing the Crown
- [22 Daily] Crushing the Crown or [22 Daily] Crushing the Crown
- [31 Daily] Crushing the Crown or [31 Daily] Crushing the Crown
- [40 Daily] Crushing the Crown or [40 Daily] Crushing the Crown
- [50 Daily] Crushing the Crown or [50 Daily] Crushing the Crown
- [60 Daily] Crushing the Crown or [60 Daily] Crushing the Crown
- [70 Daily] Crushing the Crown or [70 Daily] Crushing the Crown
- [80 Daily] Crushing the Crown or [80 Daily] Crushing the Crown
- [90 Daily] Crushing the Crown or [90 Daily] Crushing the Crown
[80] Man on the Inside (optional)
[80] You've Been Served
[80] Something is in the Air (and it Ain't Love)

Event Boss

The Love is in the Air event consists of a boss, first added to the event in 2010, which can be queued up for using the Dungeon Finder or by talking to the Steamwheedle Shyster in Stormwind City or Orgrimmar, near the Auction Houses. The boss can only be queued up for by level 90 players.

The optional quest [80] Man on the Inside leads you to Shadowfang Keep where the Crown Chemical Company set up a base of operations. There you can find a goblin agent who gives you [80] You've Been Served. When turning that quest in at Apothecary Hummel, he and his two companions will aggro. They are all level 92 (elite) and have about 5.9 million health. When the proper strategy is followed, these should not pose a problem for a well-geared 5-man group.

Bouquet of Roses

A [Bouquet of Ebon Roses] or a [Bouquet of Red Roses] is a drop from a specific boss in higher level instances. They shower a targeted character with either black or red rose petals.

Latest known drop locations (as of Patch 4.3.2):

Instance	Mode	Boss
Blackrock Caverns	Normal and Heroic	Corla <Herald of Twilight>
Deadmines	Heroic Only	Admiral Ripsnarl
End Time		Echo of Sylvanas
Grim Batol	Normal and Heroic	Drahga Shadowburner
Hour of Twilight		Asira Dawnslayer
Shadowfang Keep	Heroic Only	Lord Godfrey
The Stonecore	Normal and Heroic	High Priestess Azil
Well of Eternity		Queen Azshara

Achievements

The meta-achievement for Love is in the Air is [Fool For Love]. It requires the completion of most of the achievements listed in the table below.

Title Description Reward

[Be Mine!]

Eat the eight "Bag of Candies" heart candies listed below.

[Be Mine!]
[I'll follow you all around Azeroth.]
[All yours.]

[I'm all yours!]
[Hot Lips.]
[You're Mine!]

[You're the best!]
[I LOVE YOU]

10

1 [Charming] Create 12 [Lovely Charm Bracelets]. 10

[Fistful of Love]

Use a [handful of rose petals] on each of the race / class combinations listed below:

: Gnome Warlock
: Human Death knight
: Night elf Priest

: Draenei Paladin
: Dwarf Hunter

: Tauren Druid
: Orc Shaman
: Troll Rogue

: Undead Warrior
: Blood elf Mage
: Orc Death knight

10

1 [Flirt With Disaster] Get completely smashed, put on your best perfume, throw a [handful of rose petals] on Sraaz/ Jeremiah Payson then /kiss him. You'll regret it in the morning. 10

[I Pitied The Fool]

/pity the [Love Fool] in all of the locations specified below:

Wintergrasp
Battle Ring of Gurubashi Arena
Arathi Basin Blacksmith

The Culling of Stratholme
Naxxramas

10

3 [Lonely?] Enjoy a [Buttermilk Delight] with someone in Dalaran at their [Romantic Picnic] during the Love is in the Air celebration. 10

1 [Lovely Luck Is On Your Side]* Open a [Lovely Dress Box] and receive a [Lovely Black Dress]. 10

3 [My Love is Like a Red, Red Rose] Obtain a [Bouquet of Red Roses] or [Bouquet of Ebon Roses] during the Love is in the Air celebration. 10

[Nation of Adoration]

Complete the Lovely Charm Bracelet daily quest for each <Horde/Alliance> capital.

Horde Faction:

Alliance Faction:

10

1 [Dangerous Love] Assist the Steamwheedle Cartel in stopping the sinister Crown Chemical Co. plot. 10

1 [Perma-Peddle]* Obtain a permanent Peddlefeet by procuring a [Truesilver Shafted Arrow]. 10

[Sweet Tooth]

Sample all of the Love is in the Air candies listed below:

[Buttermilk Delight]
[Dark Desire]

[Sweet Surprise]
[Very Berry Cream]

10

1 [Shafted!] Shoot 10 players with the [Silver Shafted Arrow]. 10

1 [The Rocket's Pink Glare] Shoot off 10 [Love Rockets] in 20 seconds or less. 10

3 [Tough Love]* Defeat the trio of Crown Chemical Co. apothecaries in Shadowfang Keep. 10

*Not a requirement of the meta-achievement

[Fool For Love]

Gallery

Who is behind this plague of passion?
Stormwind City Decor
The goblin Cupid Kwee Q. Peddlefeet.
Pilfering Perfume Runner Disguise
Blizzard's Love is in the Air Blog Art

Commercial

In 2007, Blizzard created a Burning Crusade commercial that featured the "Love is in the Air" event as well as the new jewelcrafting profession. From the official website, the ad was described as follows:^[1]

What do you get the blood elf who has everything? This Valentine's Day, make it an epic jewel! Yes, the industrial empires of Azeroth aren't about to let anyone escape the relentless marketing campai- er, bloom of true love associated with this time of year! Take a look at this new commercial but be warned that you may be struck by a sudden impulse to spend all the gold you've saved for your epic mount.

Patches and hotfixes

Hotfix (2012-02-07): "Players are now able to receive Lovely Charms while on the quest "Test Your Strength", when the player's inventory has both the Darkmoon Adventurer's Guide and Lovely Charm Collector's Kit. Players now have the chance to receive both the [Lovely Charm] and [Grisly Trophy] from a single kill."
Patch 4.3.2 (2012-01-31): [Swift Lovebird] added.
Hotfix (2010-09-02): "Any player who has a Lovely Charm Collector's Kit in their bags now has a chance to receive a Lovely Charm when in a group or raid and a group member gets a killing blow as long as they are within a certain range of the kill."
Patch 3.3.0 (2009-12-08): This event has been reworked.
Patch 1.9.3 (2006-02-07): Added.